relation: http://eprints.science-line.com/id/eprint/1013/ title: The use of importance-performance analysis (IPA) in evaluating key attributes of Vietnam s universities creator: Chi, Nguyen Thi Kim creator: Van Tuan, Nguyen creator: Dat, Nguyen Minh subject: L Education (General) subject: LB1603 Secondary Education. High schools subject: LB2300 Higher Education subject: LC5201 Education extension. Adult education. Continuing education description: In Vietnam, administrators from tertiary education institutions consider education as a service, recognizing the importance of providing good training services to meet students’ needs and to attract student’s enrollment. The author of this research uses the IPA (importance-performance analysis) model to evaluate key university attribute criteria from the perspective of high school students who are subjected to education service and would be university students. The findings of this study are expected to help education managers in identifying strengths and weaknesses of universities in order to seek solutions to better meeting the needs of potential students. publisher: Scienceline Publication, Ltd date: 2019-09-25 type: Article type: PeerReviewed format: text language: en identifier: http://eprints.science-line.com/id/eprint/1013/1/JEMS%2C%209%283%29%2011-15%2C%202019%2C%20The%20use%20of%20importance-performance%20analysis%20%28IPA%29.pdf identifier: (2019) The use of importance-performance analysis (IPA) in evaluating key attributes of Vietnam s universities. Journal of Educational and Management Studies. pp. 11-15. ISSN 2322-4770 relation: https://doi.org/10.51475/jems.2019.3 relation: doi:10.51475/jems.2019.3